Alcove Aesthetics · St James’s, London
Fine Lines and Wrinkles: Treatment in London
Lines on the face have different causes, and treating the cause rather than the line itself gives a more natural result. Here is how we approach fine lines and wrinkles at Alcove Aesthetics.
- GDC registered
- Award-winning practitioner, 2024 and 2025
- Mon to Fri, 9am to 6pm
- 120 Pall Mall, St James’s

Causes and treatments at a glance
- Lines when you move (frown, forehead, crow’s feet)Anti-wrinkle injections
- Fine crepey lines from dry or thin skinSkin boosters or polynucleotides
- Lines from volume loss (smile lines, marionette lines)Dermal filler to restore support
- Texture and sun damageMicroneedling or chemical peels
Watch
Treating the causes of ageing, not just the lines
A short explainer from Dr Goziem Onuchukwu.
Dynamic and static lines
Dynamic lines appear when you make an expression and soften when your face is relaxed. Static lines stay even at rest. Dynamic lines respond well to anti-wrinkle injections. Static lines usually need a combination: relaxing the movement, improving skin quality and sometimes restoring support.
How we assess this at Alcove Aesthetics
Every plan starts with a consultation at 120 Pall Mall, St James’s. We look at your skin and face in different lights, take a history, and explain what is likely to help, what is not, and what the realistic result is. If a treatment is not right for you, we will say so.


Not sure if this is right for you?
Book a consultation and we will assess your face and skin, explain your options honestly and only recommend what will help.
What patients say
★★★★★
“I have had so many compliments on my skin ever since I started seeing her.”
Chizoba I. · Google review
★★★★★
“The results are always natural, never overdone. What I appreciate most is that they never push anything on you.”
B.A.S. · Google review
★★★★★
“Dr Goziem has helped get my skin to the next step of being radiant and nourished.”
Louisa B. · Google review

Why patients choose Alcove Aesthetics
“Every treatment starts with a proper consultation. I will always tell you honestly if a treatment is not right for you.”Dr Goziem Onuchukwu, founder
Dr Goziem Onuchukwu, BDS, MSc Aesthetic Medicine, is a Dental Surgeon with a special interest in aesthetic medicine and the founder of Alcove Aesthetics. She has practised facial aesthetics since 2019. Dr Goziem’s background in dental and oral surgery means she works from a detailed understanding of facial anatomy, which shapes how she assesses and plans every treatment.
- GDC registered
- GHP Global Excellence Awards: Best Anti-Ageing Aesthetics Practitioner, Central London 2024 and 2025
- GHP Global Excellence Awards: Best Holistic Facial Aesthetics Clinic, London 2026
- Every treatment starts with a consultation, and we will tell you if a treatment is not right for you
Common questions
What is the best treatment for forehead lines?
For lines caused by movement, anti-wrinkle injections are usually most effective. Deeper static lines may also need skin treatments.
Can wrinkles be prevented?
Daily sunscreen, a good skincare routine and not smoking make the biggest difference. Some people start treatment early to soften lines before they become static.
Will treatment make me look frozen?
Not if it is planned well. We aim to soften lines while keeping natural expression.
Book your skin consultation
Alcove Aesthetics, 120 Pall Mall, St James’s, London SW1Y 5EA. A few minutes’ walk from Piccadilly Circus and Green Park. Open Monday to Friday, 9am to 6pm.
Consultations are £50. Prefer to talk first? Message us on WhatsApp and we will get back to you.
